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HECTOR ESTRADA Salon


142 Fillmore Street, San Francisco

415.861.0142 

(formerly Rubio & Raven)

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HECTOR ESTRADA Salon


142 Fillmore Street, San Francisco

415.861.0142 

(formerly Rubio & Raven)

A Destination

Located in the colorful, relaxed Lower Haight district of San Francisco, the Hector Estrada Salon (formerly Rubio & Raven) attracts a wide variety of clients who share an appreciation for style & fashion – not to mention the great coffee, food and shopping in our amazing neighborhood.  

Beyond our #1 goal – to achieve the right style for you, so you look and feel your best – we also strongly believe in giving back to our community, whether it be our neighborhood and city, or the world at large. We actively support Project Happiness and other charitable events throughout the year. And now, our cofounder and creative director, Hector Estrada, has launched his own line of products, the Hector Estrada System, with a portion of every sale going to support Project Happiness.

Our clients

We like to form relationships with each client based on his or her unique style.

Our philosophy

Creatively, we believe that if we connect with the person, we can also bring out their best look.

OUR PROMISE

We will listen to your goals and communicate our suggestions clearly,  to ensure you leave both beautiful and happy!

OUR PRODUCTS

Instead of a shelf full of products, the Hector Estrada System is a single shampoo, conditioner & conditioning masque created to work for all hair types. 

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What matters most


At the Hector Estrada Salon, the connection we make with each client is the most important part of our day – and essential to helping you find your best look.

'I learned early on that technique is important, but it is only 20 percent. Communication is 80 percent. You have to know the person, know what they care about, who they are, their essence. Everything else follows that.'
                                                                    – Hector Estrada

SCROLL DOWN

What matters most


At the Hector Estrada Salon, the connection we make with each client is the most important part of our day – and essential to helping you find your best look.

'I learned early on that technique is important, but it is only 20 percent. Communication is 80 percent. You have to know the person, know what they care about, who they are, their essence. Everything else follows that.'
                                                                    – Hector Estrada

Hector Estrada, cofounder and Creative Director, has had a vision for styling hair  – and connecting with the person inside – since he was a child. Over the years, this developed into his unique, customized approach to styling and coloring hair, which we now call the "Hector method." He combines these proven techniques with an amazing ability to discover and connect with new stylists with extraordinary talent, and train them in his approach. All our stylists have either long experience at leading salons, or have been personally trained by Hector in his disciplined  approach to bringing out each client's best look. 

 

When you call us the first time, you can opt for a free consultation in person, or discuss your goals and hair with one of our professionals before you even come to visit. We'll then match you with the right stylist, based on your needs. Whether only a men's or women's haircut,  just a neck or bang trim – or full highlights, balayage or ombré – our stylists will create a beautiful look, and color, that compliments your personal style. And for those special events, we offer deep conditioning treatments and style services – even onsite updo's for weddings and other special occasions. 

View our services →                  MEET THE TEAM →

 


@HECTORESTRADASF on Instagram