the best products for your hair

Each of our stylists goes through extensive product education so they can best advise you on the right products for your styling goals, your type of hair, and your lifestyle. Whether the full line from Oribe, or the new Hector Estrada System formulated by Hector, our cofounder and creative director, we will help you find the perfect shampoo, conditioner, styling or finishing product, and we stand behind every purchase. If for any reason you are dissatisfied with the product, return the unused portion within the first 30 days for exchange or refund.


After two years in development, Rubio & Raven's cofounder and creative director Hector Estrada is proud to introduce the Hector Estrada System, a single shampoo, conditioner and deep conditioning masque work with every type of hair.

The secret is the prescription – based on your hair type, we (or, ideally, your hairstylist) will recommend how much you use of each product, and how often.  

Each Hector Estrada hair product has been formulated by Hector collaborating with industry experts and a lab specializing in safe, botanical ingredients, and is dermatologist-approved. Manufactured entirely in California, using a short list of essential, safe ingredients.

Because you use less, and use it less often, your hair looks and feels healthier. And since the products are offered without the overhead of "designer" hair care products, you get these results at a far lower cost per usage than any other high-end hair care system.

And you're not just taking care of your hair.  A portion of every sale goes to benefit Project Happiness, empowering people to create greater happiness within themselves and the world. 


Oribe Hair Care was founded by renowned editorial and celebrity hairstylist Oribe and beauty industry veterans Daniel Kaner and Tev Finger with the goal of creating a new kind of hair company, one that was designed with the most talented salon professionals and the most discriminating customers in mind. When developing the line, they didn’t want to compromise on any detail. "We leveraged skin care technology and natural actives to deliver high-performance, treatment-based products—all while never forgetting that healthy hair is the underpinning for sexy, glamorous styling. Each product has been tested at length on set, backstage and in the salon to ensure that it delivers results, leaving us with a best-in-class collection that truly meets the needs of the hair-obsessed." For more information, visit


IBIZA brushes, enzo milano hot tools, and more

We also proudly feature Ibiza natural brushes from Spain, as well as Enzo Milano hot tools, and other carefully selected products that live up to our high standards -- and carry the same "no questions asked" 30-day return policy if you are not 100 percent satisfied.